HARTFORD, Conn., Feb. 22, 2011 /PRNewswire/ -- Virtus Investment Partners (Nasdaq: VRTS), which operates a multi-manager asset management business that includes the Virtus Mutual Funds, has launched its first advertising campaign designed to help financial advisors answer the questions that advice-driven investors often ask.
"Our goal is to provide financial advisors with comprehensive answers to the investment questions they're most typically asked by their clients," said Jeff Cerutti, executive vice president and head of retail distribution. "Many of the questions featured in the ads – such as 'what's my defense against rising rates?' – have particular relevance to the current investment environment."
The Virtus Mutual Funds are diversified by manager, style, and discipline, and include multiple offerings in equity, fixed income, and alternatives asset classes. Virtus had $4.5 billion in mutual fund sales in 2010, an increase of 63 percent from the prior year.
"With our wide variety of attractive products, strong distribution partnerships, and sales momentum, we felt this is the right time to introduce our brand more broadly into the marketplace," Cerutti added. "We chose to partner with InvestmentNews because of the prominence of the publication within the financial advisor community and its loyal readership."
The campaign began with an ad in the February 14-18 print issue of InvestmentNews. Virtus is scheduled to run one print ad in each edition of the magazine through mid-May. The print campaign will be complemented by placements in InvestmentNews' weekly online publication, Market INtelligence.
About Virtus Investment Partners, Inc.
Virtus Investment Partners (Nasdaq: VRTS) is a distinctive partnership of boutique investment managers singularly committed to the long-term success of individual and institutional investors. The company provides investment management products and services through its affiliated managers and select subadvisers, each with a distinct investment style, autonomous investment process and individual brand. Virtus Investment Partners offers access to a variety of investment styles across multiple disciplines to meet a wide array of investor needs. Additional information can be found at www.virtus.com.
Please carefully consider a fund's investment objectives, risks, charges and expenses before investing. For this and other information about any Virtus Mutual Fund, call 1-800-243-4361 or visit Virtus.com for a prospectus. Read it carefully before you invest or send money.
Virtus Mutual Funds distributed by VP Distributors, Inc., member FINRA and subsidiary of Virtus Investment Partners, Inc.
SOURCE Virtus Investment Partners